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立志成为汽车设计师的同学十点忠告

2013-3-6 22:19| 发布者: yang_design| 查看: 10955| 评论: 1|原作者: yang_design

摘要: 是由Renault VP设计师、Nissan协同设计师Patrick Lecharpy和Renault设计部门经理Luciano Bove对于想要成为工业设计与汽车设计师的学生的十点重要建议。 在Renault Twizy的设计流程展示上,Renault设计师Patrick Lech ...
      是由Renault VP设计师、Nissan协同设计师Patrick Lecharpy和Renault设计部门经理Luciano Bove对于想要成为工业设计与汽车设计师的学生的十点重要建议。 在Renault Twizy的设计流程展示上,Renault设计师Patrick Lecharpy和Luciano Bove接受了CBD的采访,提出了以下对于设计专业的学生的重要建议。CBD在此将观点整理出来,以作为任何想在设计界有所建树的学生的参考。下文中 PL=Patrick Lerchapy,LB=Luciano Bove。 今天的设计业 PL:今天的设计行业较之从前更为复杂。学生需要拥有国际视野。尽管传统意义上认为设计的历史主要是以欧洲和美国为中心的,但是未来将没有疆界。 当你进入到国际设计环境当中的时候,这就是一个非常重要的观点。竞争将面向全球开放,而不仅仅是在欧洲或者美国的三四所设计院校之间展开。 事物的发展速度是非常惊人的,在新兴国家如印度,我们可以发现五年前尚不存在的新技术。 LB:我有机会在1984年进入ACCD,并且在1989年回到意大利工作。三年后,我开始教授汽车设计课程。 回到那时候,欧洲第一所设计院校刚刚出现,他们意识到专门针对交通工具的设计教育的重要性,以此与日本与美国的一些历史悠久的学校相抗衡。 今天,我们有很多新的设计院校如雨后春笋不断涌现,在新兴国家如中国,也有很多公立大学开设有交通工具设计课程。在如此短的时间内,他们的表现极其完美。 当我开始在意大利教学的时候,我们开设了都灵第一个交通工具设计学系,随后的八年当中,我们致力于使它日臻完善。但是,现在中国的设计学院在仅仅三年内就取得了相当可圈可点的成就。 今天的竞争远比以前激烈。 敞开胸怀 PL:对于年轻的创新者来说,有时候他们很难意识到他们并不是一个人在战斗:创新的基础根植于设计师的个性当中。在过去,这大概是绰绰有余,但是今天,却完全不够了。 对于年轻设计师而言,进入职业设计师的世界需要耗时4-5年方可在一个团队当中很好的工作。在此期间,他们被要求与各种不同的技能与思想去交流。 在强大的个性与天生的态度之间取得微妙的平衡是非常重要的——这可以创造一个创新的心灵——而开放的思维会导向思维的多样化而不会过于自我中心。 LB:为了在汽车设计领域找到一份工作,你需要尽快融入到一个团队当中——比我那个时代所要求的要快得多。 今天的学生不能仅仅专注于自己的绘图与渲染技巧——当然,这些技能仍然是极其关键的——他们需要拥有自我管理能力,以便在日后去管理一个项目。 如果你想在这一充满竞争的环境中生存下来,你就需要对职业生涯中遇到的一切敞开胸怀——不仅仅是在学校和实习期间。 团队合作 PL:不要忘记:汽车设计需要团队合作。对于我们设计师来说——尤其是年轻设计师来说,意识到我们不是宇宙中心是比较困难的。 我们要对自己感到骄傲,也需要有自己的观点。但是,一辆汽车实在是太复杂,它不可能是一个人的成就。 时间管理 LB:拥有很好的绘画和建模技巧是很重要的。但是,对于一个学生兼未来的设计师或者设计经理来说,最重要的事情——遵守时间。 当你在一所设计院校的时候,你并不会很重视时间。你希望做到最好,所以向导师或者客户展现很好的草图或者完美的模型就很重要。 但是,当你进入到真正的设计世界的时候,你就会面对时间期限。情况就大不相同了。 而且,越是天赋异禀、艺术天分越高的设计师,在这方面也就会越困难。 然而,这些困难都是可以被克服的,从建设新的眼光去看,时间可以是你的益友。他可以激励你在现有的限制条件下,在拥有一定的工具的条件下,用最短的时间寻找最佳的解决方案。 PL:(为了达成一定目标),你需要首先对题目有一个合理的分析。随后灵感会快速涌现。之后,你需要谨慎选择一个清晰的观点并且加以发展。不要再灵感的优化和展示上花费太多时间。 推销观点、展示项目 PL:一个新的概念的创新之处显然是一个设计项目的最重点所在。然而,年轻设计师常常低估了推广他们的工作的重要性——不论是对导师或者最终消费者。 一件新的产品不会直接导致某种情感,你需要引导人们对其感性的认知。这是设计师的工作中相当重要的一部分。 例如,在一个商务会议当中,你需要面对公务繁忙的高级经理,这时候,向其展示一段广告来抓住他的注意力就很重要。如果在其中有一段简短的故事,配上一些音乐和布景,如果你成功做到这一点,就相当于赢下了一半战斗。 在向导师或者面试官展示一个项目的时候,专注于1-2项信息,不要再有其他。不要面面俱到:专注、有选择、有效率。 设计决策 PL:当你创造了一个新的产品或者概念的时候,你需要考虑它是为谁创造的以及它不是为谁创造的。你想要达成什么样的目标以及你想避免哪些问题。 做出这些选择有助于你针对特定问题作出特定的回答。 不要试图去解决所有的问题,做出选择。尽管对于设计师来说这是一件非常困难的事情。如果你能够做出正确的决定。你就会创造出一件成功的产品。否则,结果很有可能会很平庸。 手工模型 LB:今天,CAD模型占据了产品开发周期的90%。当你铣出一个模型然后动手去修改它,往往会发现有地方需要修改。当你为它上一层漆之后,往往会看到反光并不像你想象中那样。 在这些情况下,你需要亲自动手用油泥去修改,这仍然是一项非常特殊、非常艺术的工作,计算机是无法胜任的。 坦诚 PL:不要夸大你的设计。对消费者要诚实。不要设计一台仅仅是看起来很快但实际上根本开不快的车。 保持好奇心 PL:我们不会过高估计自己作为设计师的能力。我们有用草绘和原型将观点可视化的能力,然而,工程师、市场专员、经理都有各自不同但是很重要的能力。 在最开始,你往往没有多少该领域的知识,这就是你需要花时间发展的地方。 作为设计师,你需要保持好奇型,观察一切东西:工程技术基础、国际趋势、流行元素、平面设计、消费者调查等等。这将会有助于你理解足够的东西,来将各种元素组合到一起,使设计变得坚实。 训练创新能力 PL:创新能力,同其他技能一样,并不全是天生的。创造力需要穷一生时间去加以训练。 原文链接:http://www.carbodydesign.com/2012/05/10-tips-for-aspiring-car-designers-by-patrick-lecharpy-and-luciano-bove/

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引用 yang_design 2013-3-6 22:22
下面是原文:Ten exclusive tips for design students and aspiring industrial and transportation designers, by Renault VP Design R&D and Nissan Synergies Patrick Lecharpy and Renault Design Manager R&D design studio Luciano Bove.

During the presentation of the Twizy design story held on last May 10th at Milan-based SPD, and during our following interview, Patrick Lecharpy and Luciano Bove gave some interesting insights and suggestions targeted to design students and aspiring car designers.

We have collected them and we are now presenting them here as a useful resource for anyone who is interested in pursuing a design career.

UPDATE: Virtual Car has published an Italian translation of the article.


1 – The design industry of today

PL: Today’s design world is much more complex: students need to be internationally open. Even if the history of design is traditionally centered on Europe and United States, the future will have no boundaries.

This is an extremely important aspect, as you will be involved in international design environments. Competition will be open worldwide and not just among three or four design schools in Europe or in the States.

Things are evolving very quickly: in emerging countries like India, today it is possible to find competences that could not be found just five years ago.

LB: I had the chance to attend the Art Center College of Design in 1984, and I came back and started working in Italy in 1989. Three years later I began teaching car design.

Back then, the first European design schools were just opening, conscious of the importance of providing a transportation design specific education, in competition with the long established schools in the United States and in Japan.

Today we have a lot of new design schools and in emerging countries like China there are also a few State universities offering transportation design courses: they are doing extremely well in a very short period of time.

When I started teaching in Italy, we launched the first transportation design department in Turin, and it took us almost eight years to reach a very high quality. Today design schools in China have managed to achieve a remarkable results in just three years.

Today competition is much, much higher.

2 – Open mindness

PL: Sometimes it’s difficult for young creatives to realize they don’t work alone: the basis of creativity lies in the designer’s personality, however while in the past this could have been enough, it is not enough today.

In the professional world it usually takes 4 to 5 years to young designers in order to be operational within a team. During this period they are requested to interact with different competencies and mindsets.

It is important to find the right balance between having a strong personality and a charismatic attitude – which are necessary to build a creative mind – while being open minded towards diversity and not being too egocentric.

LB: In order to get a job in the car design industry you’ll need to be able to integrate in a team a lot faster than it used to be back in my times.

Today students cannot focus solely on sketching and rendering ability – which are still essential skills; they have to become manager of themselves in order to be able to manage projects and be autonomous.

If you want to survive in this competitive field, you need to be open to everything during all your career, not just during the time spent at school and internships.

3 – Teamwork

PL: Don’t forget: automotive design is teamwork. It’s difficult for us designer – especially when we are young – to accept we are not at the center of the universe.

Being proud of yourself and having your own ideas are necessary aspects, but a vehicle is so complex that it will never be only your own success.

4 – Time management

LB: Having good drawing and modeling skills is essential, but the most important thing – as a student and as a future designer or design manager – is being able to respect deadlines.

When you are in design school, you are not much concerned about time. You want to be the best, so it is important to show the teacher or the client a very good sketch or a perfect model.

But when you are in the real world and you are facing a deadline, it’s quite different.

And often the most talented and artistic designers are the ones who have the most difficulties.

However, this difficulty can be reversed and time can become your best friend when seen in a constructive way: it can motivate you and can help you to find the best solutions given the constraints and the tools you have at your disposal.

PL: [In order to succeed] you need to make a proper analysis first, and then ideas will come quickly. After that, you have to carefully choose one clear idea and go for it. Don’t spend too much time tuning the idea or trying to deliver perfect quality.

5 – Selling ideas and presenting projects

PL: The cleverness of a new concept is obviously the most important aspect of a design project, but often young designers underestimate the importance of selling their work – whether to a teacher or to a final customer.


A new product will not produce emotions spontaneously: you’ll have to make people react emotionally and this is a very important aspect of a designer’s job.

For example, during business meetings you will face very busy top managers and it is crucial to catch their attention by creating an “advertising” on screen, better if with a short story behind, with some music and a scenario: if you manage to do it, then you “have won half the battle”.

When presenting a project to a teacher or to an interviewer, focus on one or two messages, and no more. Don’t get “everywhere”: be focused, choose and be efficient.

6 – Making design decisions

PL: When you create a new product or concept you need to think about what it is for and what it is not for, what you want to achieve and what you don’t want to achieve.

Making these choices will allow you to create something that gives answers to specific questions.

Don’t try to solve all problems, make choices, even if this can be difficult for designers. If you are able to make the right choices you will create a successful product, otherwise you are very likely to end with an average result.

7 – Hand modeling

LB: Today with digital CAD models we can arrive up to 90% of the product. When you have milled a model and you put your hands on it, you will always find out areas that need changes; and when you apply a layer of paint on it, sometimes you’ll realize that reflections are not as you had imagined.

In those cases you’ll have to sculpt and work with clay: it is still a very special, artistic aspect of a designer’s talent that computers simply can’t do.

8 – Honest design

PL: Don’t over-promise by design, be honest with your customers. Don’t design a car that looks fast if it isn’t.

9. Being Curious

PL: We don’t have to overestimate our role of designers: we have the ability of visualizing ideas by sketching and prototyping, while engineers, market researchers, managers have different yet very important skills.

When you start you usually have little knowledge of these fields, and that’s something you can develop with time.

As a designer you’ll need to be curious and look at everything: engineering basics, international trends, fashion, graphic design, customer satisfaction. This will allow you to understand enough to put the elements together and to concretize the ideas.

10 – Training creativity

PL: Creativity is not spontaneous. Like every other skill, creativity needs to be trained during the whole life.

We thank Patrick and Luciano for their time and for the these precious tips!



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